From Google Sheets to AI Excellence
Electrosmart specializes in the wholesale import and export of electronic devices from leading brands like Samsung, Huawei, and Apple. Through strategic global partnerships and efficient supply chain management, they consistently deliver competitive pricing to resellers worldwide.
With hundreds of thousands of electronic devices on the market, Electrosmart faces intense pressure to source and price products competitively in real time. Success in this fast-moving market requires sophisticated systems that process vast amounts of data instantly. To maintain its competitive edge and support expanding operations, Electrosmart needed a scalable solution to transform complex market data into actionable insights within minutes—not hours.
The Challenge: Outgrowing Google Sheets
As Electrosmart's operations scaled, their Google Sheets setup became increasingly complex. Every data point—from inventory levels to pricing—was interconnected in a delicate web of dependencies. Teams had to track thousands of product orders across multiple channels, monitor cost histories, manage reservations, and analyze real-time performance on Amazon and other retail platforms. This intricate system meant that even a small data entry error could trigger a chain reaction, compromising the team's ability to make quick, informed decisions. What started as a practical solution had evolved into a fragile ecosystem that was holding back the company's growth.
The complexity deepened with supplier data standardization. With over 100,000 items sourced from thousands of suppliers, product naming inconsistencies made accurate comparisons nearly impossible. A single iPhone 16 Pro could appear under countless variations—"iPhone 16 Pro," "16 Pro iPhone EU," "iPhone Gold 16 Pro," "IPHONE 16p 2024"—creating a chaotic environment for price comparison and supplier selection.
Critical Breaking Points
The Google Sheets-based processes began to feel the strain. As orders surged, the infrastructure struggled to keep up, exposing its limits and additional issues:
- Data Processing: Thousands of daily transactions overwhelmed the spreadsheet system, creating critical bottlenecks in decision-making
- Team Communication: Siloed operations meant delayed updates between inventory, sales, and logistics teams
- Inventory Management: Multiple warehouses and diverse stock required real-time tracking that spreadsheets couldn't deliver
- Data Security: Limited access controls compromised sensitive information management
- Scale Limitations: Manual procurement and sales processes couldn't keep pace with growing order volumes
The process: Test, Learn, Evolve, Repeat
Our work with Electrosmart began with a test project focused on aggregating supplier offers and creating a unified data model. The initial problem-solving approach laid the groundwork: identify each issue, propose a solution, iterate based on feedback, and move from planning to implementation.
Over the past three years, our work has transformed from larger project phases into targeted tasks, with each solution addressing specific operational needs. Our team actively proposes ideas for optimization, which are either prioritized or added to a backlog for future development. This ongoing, iterative process has led to the creation of a comprehensive platform — a cohesive application that integrates seamlessly into Electrosmart’s operations. Each component works in harmony, supporting and enhancing the entire system's effectiveness.
The Solution: Redefining Efficiency Through an AI-Powered Operations Hub
When you're moving from handling thousands of products in spreadsheets to managing hundreds of thousands of items in real-time, incremental improvements won't cut it. Electrosmart needed a revolution—and that's exactly what we delivered.
Transforming Raw Supplier Data into Profit-Driving Insights
At the heart of the transformation, we built a lightning-fast platform that doesn't just handle over 100,000 supplier listings—it masters them. Our intelligent system tears through the noise of inconsistent product names and varied data formats, transforming raw supplier data into clear market insights. Where spreadsheets once struggled with basic comparisons, our platform now uncovers hidden opportunities through advanced scraping algorithms, driving profit margins to unprecedented levels.
A Real-Time Dashboard for Optimized Inventory Management
Through seamless integration with the Subiekt system, we created a real-time command center that gives teams instant visibility into every aspect of their operation. Whether it's current stock levels, pricing fluctuations, or availability status, decision-makers now have their fingers on the pulse of their entire inventory ecosystem.
A sophisticated order and reservation system streamlines workflows that once required constant manual attention. The real-time pricing dashboard transforms complex market data into actionable insights, while our intelligent contact management system ensures smooth user onboarding and seamless information access across teams.
Eliminating Information Silos with Unified Data
Where fragmented spreadsheets once created information silos, our comprehensive dashboard now aggregates data from every corner of the operation—warehouses, suppliers, orders, and reservations—into a single source. This real-time overview empowers managers to make confident decisions based on complete, accurate information rather than outdated data.
Automated Marketplace Tracking & Profitability Calculation
The integration with Amazon's API took Electrosmart's market intelligence to the next level. Beyond simple sales reporting, our system tracks pricing across Amazon marketplaces, identifying high-potential products and calculating profitability with precision. Every cost factor—from purchase price to taxes and shipping—is automatically considered, transforming complex market analysis into clear action items.
Optimized Communication Flow with AI-Driven Notifications and Task Tracking
Perhaps most transformative is our AI-driven notification and monitoring system. What once required constant manual attention across Skype, WhatsApp, and email now flows through an intelligent system that automatically extracts offers, assigns tasks, and ensures nothing falls through the cracks. The system doesn't just save time—it fundamentally transforms how teams communicate and collaborate.
Impact: The Numbers Tell the Story
In the fast-paced world of electronics wholesale, the difference between profit and loss often comes down to minutes. Our solution transformed Electrosmart's operation from a company fighting against its own systems to one that leads the market through technological excellence:
- Speed: Where price updates once took hours, they now happen in seconds
- Scale: From struggling with thousands of SKUs to effortlessly managing ~100,000+
- Accuracy: Product matching accuracy jumped from ~60% to 99.9%
- Efficiency: Manual data entry reduced by ~90%
- Growth: Order processing capacity increased by ~ 200%
The Future: Beyond Automation
This transformation wasn't just about replacing spreadsheets with software—it was about developing a comprehensive platform to drive the company’s growth. The platform we built doesn't just solve today's problems; it creates tomorrow's opportunities. With AI-driven insights, real-time market intelligence, and seamless automation, Electrosmart isn't just keeping up with the market—they're setting the pace. In an environment where speed and accuracy determine success, they now have both in abundance, backed by intelligent systems that continue to evolve and improve.