Bacon shoes sold at a butcher's store? Indeed. We had the absolute pleasure to collaborate with Warsaw Sneaker Store on their unique on and off-line campaign to celebrate the release of the tasty Air Max 90 Bacon shoes.


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On the online side, we created a 3D rendered 360 meat store with interactive hot spots explaining the inspiration behind the shoe's design and the idea behind the opening sale event.

The online store reflected the look and feel of the physical one, purpose-built in Warsaw for the premiere of the shoes (and the serving of bacon/grilled-beetroot sandwiches).


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The virtual store was built in our imagination and on our computers. Admittedly, we had a tone of fun taking care of all the details and the complex lightning. this is no easy feat, but our team is no ordinary team.


Software

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Nike Air Max 90 Bacon

##  The client

Gedeon Medica is a group of clinics offering treatment for mental disorders, eating disorders, and psychosomatic diseases. As a result of dynamic growth, incl. an increase in the number and types of services and the launch of new treatment centers - the company faced a real challenge in terms of communication, management of online channels and assets as well, as an internal organization.

**Scope:** Development, marketing, branding, ads


### TL;DR
We build a 300+ subpages site + a comprehensive online strategy on a very tight deadline. 




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## Challenge

The existing website was severely lacking in terms of content and visual appeal. The main challenge was to quickly create and organize a lot of content - services, diseases, specialists, etc.; over **300 subpages in total**.

The site includes a sub-site for two full-time care facilities, with its architecture and content strategy. The demand for mental care services is growing exponentially, and Covid19 only accelerated the trend.

## Solution
We knew information architecture and seamless user journeys are the key and in need of iteration based on usage data. With the time pressure on us, we opted for as many ready-ready components as could be reasonably used while still ensuring the site runs fast on all devices.

We focused instead on configuring Google Analytics tools to fit our purposes. Once we completed the content, and formed the initial information architecture and formulated anticipated user journeys, keeping in mind the sensitivity of the information. We then vetted our initial formulations based on statistics, and iterated on IA. Rinse, repeat.


It also helped the client reconsider their services based on which information generated the most interest.

We leveraged the data to create a comprehensive online marketing strategy, set goals, formulate KPIs, organize and test the bottom of the funnel and roadmap the work on the rest, develop an SEO strategy, content pillars, and an omnichannel content calendar/messaging matrix. All this while assuring that client stays informed and can use the data in their other marketing activities.

## Results

We increased sales across channels, increased engagement online, formulated, tested, and refined online marketing strategy, inc. content.
It was a big success, and now we have a happy client for whom we are developing two more projects currently, including an internal platform and video content service for mental health advice.


Website & Strategy 

## The Client: 

Telivy is a San Francisco-based start-up in the cyber-insurance industry. They deliver a seamless digital tool for insurance agencies, help them simplify their process of acquiring new clients, and make it easier and smoother to construct the specific offer and pricing for them. A breakthrough innovation saving insurance agents’ time and clients’ money, simplifying a tedious and paper-based process.

**Scope**: Development


**Tech Stack:** Node.js, React, TypeScript


**Funding:** Y Combinator S21, AAF Management, GFC, Maschmeyer Group Ventures, Financial Venture Studio, Thomvest

**TL;DR**

> We developed a web app for the insurance start-up. The client decided to expand our working scope and partnership. 

## What did we do?

The initial concept consisted of UI designs and a business model. Throughout a few consulting sessions, we ironed out the details - edge cases, improvements, “what if?” questions, and a plan for the development and implementation. We used our team’s product-building experience and imagination to foresee potential pitfalls and put ourselves in our users’ shoes to see what they would find the easiest. 
In this case, thanks to the technical experience of the founders, we discussed the best architecture setup for our needs and proceeded with an approved action plan. 

## What was the challenge?

### Unifying multiple input and output formats into a seamless user experience

To build a smooth experience for our users, we had to look into unifying the multiple forms required by all the carriers available in our app. With each carrier asking for different information and operating slightly differently, we had to ensure that the user would fill in one simple form and not even be aware of those discrepancies. Similarly, the output that we get from our carriers isn’t unified and comes in different formats - Telivy is ready to handle anything from raw data to multipage PDF documents. 

### ML-based quoting and recommendations engine

We integrated Telivy with various insurance providers so that once the user applies, our quoting engine sends multiple concurrent requests to our insurance providers asking for quotes on different terms. The quoting engine uses machine learning to process all the unified results and compares them not only in terms of their financial parameters but also takes into account the company’s industry, potential risks, relative company size, revenue, and other factors that influence the choice of an offer typically displayed by experienced insurance professionals. An important assumption in the business model was that the whole process should be done digitally. The last step of the process is purchasing and signing the approved offer. We integrated the payments with Ascend and Stripe, while the review and signing process was solved through integration with DocuSign.


### Full visibility and real-time tracking for agents

The app is designed to be used as an effective and reliable tool by insurance agents or entire agencies, so it also includes features helping them to follow the process and stage of each application. An agent can import their leads manually or from their CRM system and get notified of the progress of each application. Thanks to this kind of visibility, they know exactly when to jump in if a client left the application at a certain point and can focus their efforts more effectively on closing their sales. Moreover, the whole client-facing UI can be branded by the agent, from the application, through to the offers sent by Telivy.





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## Great success!

A good action plan coupled with our team’s product-building experience resulted in a scalable app that’s easy to iterate or pivot and a clear development process with high-level status updates for the founders. Whilst we take care of the product and development, the founders can focus on marketing, sales, and live demos. We feel that Telivy is just the start of something much bigger and we’re excited to be a part of this journey!