##  The client

Gedeon Medica is a group of clinics offering treatment for mental disorders, eating disorders, and psychosomatic diseases. As a result of dynamic growth, incl. an increase in the number and types of services and the launch of new treatment centers - the company faced a real challenge in terms of communication, management of online channels and assets as well, as an internal organization.

**Scope:** Development, marketing, branding, ads


### TL;DR
We build a 300+ subpages site + a comprehensive online strategy on a very tight deadline. 




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## Challenge

The existing website was severely lacking in terms of content and visual appeal. The main challenge was to quickly create and organize a lot of content - services, diseases, specialists, etc.; over **300 subpages in total**.

The site includes a sub-site for two full-time care facilities, with its architecture and content strategy. The demand for mental care services is growing exponentially, and Covid19 only accelerated the trend.

## Solution
We knew information architecture and seamless user journeys are the key and in need of iteration based on usage data. With the time pressure on us, we opted for as many ready-ready components as could be reasonably used while still ensuring the site runs fast on all devices.

We focused instead on configuring Google Analytics tools to fit our purposes. Once we completed the content, and formed the initial information architecture and formulated anticipated user journeys, keeping in mind the sensitivity of the information. We then vetted our initial formulations based on statistics, and iterated on IA. Rinse, repeat.


It also helped the client reconsider their services based on which information generated the most interest.

We leveraged the data to create a comprehensive online marketing strategy, set goals, formulate KPIs, organize and test the bottom of the funnel and roadmap the work on the rest, develop an SEO strategy, content pillars, and an omnichannel content calendar/messaging matrix. All this while assuring that client stays informed and can use the data in their other marketing activities.

## Results

We increased sales across channels, increased engagement online, formulated, tested, and refined online marketing strategy, inc. content.
It was a big success, and now we have a happy client for whom we are developing two more projects currently, including an internal platform and video content service for mental health advice.


Software

Website & Strategy 

## The Client

Did you know there is an entire market, with live price-tracking, for collectable sneakers? Well, now you do. Warsaw Sneaker Store asked us to create an engaging city game to promote a very limited release of the Nike Jordan IV x Union shoes.We had to make it attractive for a very specific target group. We wanted to draw in the mostly young crowd passionate about collecting (and reselling) limited models of shoes. They value unique experiences, are highly competitive, and love it when things are hard to get.

**Scope:** Development

**Tech Stack:** Node.js (Nest.js), React (Next.js) – all in TypeScript

### TL;DR

We developed a web app for the city game event for more than thousand participants.


## Challange

We created the Union Quest - The City Game in two weeks. Each player had to follow a unique route around Warsaw and check in specific places by scanning QR codes. The QR codes included the client's branding making it also an awareness campaign. We took care of technological solutions and UX, created a landing page, figured out how to prevent users from cheating and how to keep them motivated. Then we coordinated the game as it happened.

## Gameplay

Users started by registering on a landing page. Then the algorithm created a randomized route consisting of 12 spots, making sure the players aren't running in groups. The distances and walking time were the same for every user. They could walk or ride a bike, a scooter, a car - whatever they wished. The QR codes were hidden in places not accessible by car, so players had to be fast and agile.

The map in the application showed the spot within 50 meters. Players had to figure out where it was. They had additional hints shown on their map. If someone ran into difficulty a game coordinator would send them a message with leading questions, providing additional hints. In some places, players also had to complete additional tasks to obtain the QR code, like a three-point field goal.

As users arrived at a specific spot they had to take a selfie and upload it to the website. That was how we verified whether the players didn’t cheat.

The top 20 winners got the opportunity to buy the shoes. We also prepared a consolation prize in the form of a discount code for everyone who completed the game.

## Results

The game wasn’t easy to complete, giving the players a sense of unique achievement. The algorithm which created the routes made sure the players crossed paths and saw each other, giving them additional motivation to keep going and be competitive.

### In total we counted:
- 2227 kilometres run by participants
- 1380 registered participants
- 200 participants with all 12 spots scanned
- 20 winners
- 12 locations
- ~8 hours

### Goals achieved:
- viral potential
- really unique and engaging campaign
- building brand awareness and reputation
- communication tailored to the target group
- giving brands/suppliers more reasons to provide more exclusive product drops

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City Game

Bacon shoes sold at a butcher's store? Indeed. We had the absolute pleasure to collaborate with Warsaw Sneaker Store on their unique on and off-line campaign to celebrate the release of the tasty Air Max 90 Bacon shoes.


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On the online side, we created a 3D rendered 360 meat store with interactive hot spots explaining the inspiration behind the shoe's design and the idea behind the opening sale event.

The online store reflected the look and feel of the physical one, purpose-built in Warsaw for the premiere of the shoes (and the serving of bacon/grilled-beetroot sandwiches).


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The virtual store was built in our imagination and on our computers. Admittedly, we had a tone of fun taking care of all the details and the complex lightning. this is no easy feat, but our team is no ordinary team.
